CASE STUDY

CASE STUDY

CASE STUDY

CASE STUDY

Customer development

Customer development

Customer development

Customer development

INTRODUCTION

INTRODUCTION

INTRODUCTION

INTRODUCTION

CHALLENGE

The company I worked for wanted to increase the value of clients' portfolios by discovering their additional needs and new cooperation opportunities. The challenge was to understand which services or products might interest current clients and how to effectively promote them.

CHALLENGE

The company I worked for wanted to increase the value of clients' portfolios by discovering their additional needs and new cooperation opportunities. The challenge was to understand which services or products might interest current clients and how to effectively promote them.

CHALLENGE

The company I worked for wanted to increase the value of clients' portfolios by discovering their additional needs and new cooperation opportunities. The challenge was to understand which services or products might interest current clients and how to effectively promote them.

CHALLENGE

The company I worked for wanted to increase the value of clients' portfolios by discovering their additional needs and new cooperation opportunities. The challenge was to understand which services or products might interest current clients and how to effectively promote them.

BACKGROUND

As a Key Account Manager in the IT industry, my task was to identify and develop new business opportunities with existing clients.

BACKGROUND

As a Key Account Manager in the IT industry, my task was to identify and develop new business opportunities with existing clients.

BACKGROUND

As a Key Account Manager in the IT industry, my task was to identify and develop new business opportunities with existing clients.

BACKGROUND

As a Key Account Manager in the IT industry, my task was to identify and develop new business opportunities with existing clients.

Solutions

Customer needs analysis:

I conducted a thorough analysis of customer needs and preferences through market research, interviews, and analysis of transactional data. This helped me better understand their current and future business needs.

Personalized offer:

I have prepared personalized proposals tailored to the individual needs and priorities of each client, making them feel more appreciated and understood.

Active advisory:

I became an active advisor to clients, providing them with strategic guidance and suggestions for optimizing their business operations. This helped me build trust and customer loyalty.

Regular meetings and communication:

I regularly communicated with clients, organizing meetings, conference calls, and presentations to discuss their current needs, goals, and business challenges. This allowed me to maintain close relationships and monitor progress.

RESULTS

Thanks to my commitment to developing clients and a personalized approach to service, I identified new business opportunities, increasing the value of the client portfolio. Individual approach and support satisfied customers, strengthening long-term relationships and loyalty. Effective customer relationship management not only met but also exceeded their expectations, benefiting both customers and our company.

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